John with Meganne Wecker of Cloth & Company.
Years ago, I met Meganne Wecker, Founder of Cloth & Company, when we were working on a collaboration for furniture for Bloomingdale’s. When she let me know her dad always wanted to go to India, I set him out on an itinerary and Meganne and I became family friends for life. She is always on the cutting edge, both in creating bespoke collections as well pushing the envelope by embracing 3D technologies with All3D. Together we built a virtual dream loft featuring our collection pieces.
I thought I’d talk to Meganne about the launch of our furniture collaboration and why she started Cloth & Company. I hope you enjoy the discussion. And be sure to check out the collection, 14 different styles in 11 different prints and solids.
The John Robshaw x Cloth & Company Collection. From left to right: Shiza Ottoman in Issa Light Indigo, Tarifa Daybed in Poppy Lotus Indigo, Esra Ottoman in Poppy Indigo Linen, Zoha Dining Chair in Bamana Lapis Linen, Sadia Slipcover Chair in Mudetti Indigo Linen, Liba Ottoman in Fergana Clay Linen, Kinza Screen in Poppy Lotus Linen. Photo by Rachel Robshaw.
Tell us about Cloth & Co. and why you started it.
Cloth & Company aims to celebrate design by fusing art, technology, and a tradition of craftsmanship. We have an innovative design process that gives us the freedom to work with artists and collaborators that inspire us.
Left: Sadia Slipcover Chair in Mudetti Indigo Linen, Esra Ottoman in Poppy Indigo Linen. Zoha Dining Chair in Bamana Lapis Linen. Right: Kinza Screen in Poppy Lotus Linen, Tarifa Daybed in Poppy Lotus Indigo, Shiza Ottoman in Issa Light Indigo. Photos by Rachel Robshaw.
Our collections are bespoke, made-to-order, eco-conscious, and produced in Chicago so they ship to the customer in weeks. I have always admired John's aesthetic and his appreciation for the process and craftsmanship within our industry both here in the US and internationally.
Left: Kashida Swivel Chair in Madura Vista Linen, Shiza Ottoman in Issa Light Indigo. Right: Liba Ottoman in Fergana Clay Linen. Photos by Rachel Robshaw.
Tell us about your partnership with All3D and why you chose to invest in the partnership.
We are always looking to the future and employing innovation to improve our product offerings. We‘ve aligned closely with ALL3D and Amra Tareen because she is a true trailblazer in the industry. We are very familiar with AR/VR and 3D rendering, but our partnership with ALL3D takes our visualization technology to the next level.
From left to right: Esra Ottoman in Taupe Performance Tweed, Kashida Swivel Chair in Mudetti Indigo Linen, Kinza Screen in Madura Vista Linen, Tarifa Daybed in Bamana Lapis Linen, Liba Ottoman in Madura Vista Linen. 3D Render by All3D.
From left to right: Esra Ottoman in Taupe Performance Tweed, Kashida Swivel Chair in Mudetti Indigo Linen, Kinza Screen in Madura Vista Linen, Tarifa Daybed in Bamana Lapis Linen, Liba Ottoman in Madura Vista Linen. 3D Render by All3D.
At a time when Covid has forced us to rethink our market strategies, ALL3D allowed us to pivot seamlessly and imagine new ways of showcasing our collection at a fraction of the cost. We are so impressed by ALL3D capabilities, it now is an ongoing part of our marketing strategy.
Hiba Wingback Bed in Fergana Clay. Walls are covered in Suka Moss Wallpaper. 3D Render by All3D.
Kashida Swivel Chair in Poppy Lotus Linen. Walls are covered in Suka Moss Wallpaper. 3D Render by All3D.