First, a Shams and Euros 101
What is a Sham?
Shams are the size of regular pillows, available in either Standard or King Size. They are for decorative use, not typically used to sleep on.
What is a Euro?
Euros (European pillows) are square pillows - typically 26x26.
How to Style a Bed with Shams and Euros
the John Robshaw WaY
There are many ways to style a bed with shams and euros. To get the layered look John Robshaw loves, start by placing euros at the back of the bed. Next will be your regular pillows you use for sleeping, and then the shams in the front. And, of course, if you’re a maximalist like John, you can add decorative pillows and throws on top of the bed.
Euros and shams can match the duvet or the quilt, or, if layering with both a quilt and a duvet, it can be fun to mix up the shams and euros as in the examples below.
1. Match Duvet to Shams & Euros
Shams and Euros coordinate with the matching duvet creating a simple cohesive look.
2. Match Quilt to Shams & Euros
Shams and Euros coordinate with the matching quilt creating a simple styled look.
3. Match Shams to Duvet
& Match Euros to Quilt
Shams match the duvet, and Euros match the quilt to add more dimension to a bed.
4. Match Shams to Quilt
& Match Euros to Duvet
Shams match the quilt, and Euros match the duvet to give the bed more pop.
A Simple Formula for Buying Shams & Euros
Twin = 1 Euro, 1 Sham
Queen = 2-3 Euros, 2 Shams
King = 3 Euros, 2 King Shams